The Six Principles of CERC - Crisis Emergency Risk Communication

Just got this from the CDC and wantd to share it...

The Six Principles of CERC - Crisis Emergency Risk Communication

Be First: If the information is yours to provide by organizational authority—do so as soon as possible. If you can’t—then explain how you are working to get it.

Be Right: Give facts in increments. Tell people what you know when you know it, tell them what you don’t know, and tell them if you will know relevant information later.

Be Credible: Tell the truth. Do not withhold to avoid embarrassment or the possible “panic” that seldom happens. Uncertainty is worse than not knowing—rumors are more damaging than hard truths.

Express Empathy: Acknowledge in words what people are feeling—it builds trust. “We understand this is worrisome”

Promote Action: Give people things to do. It calms anxiety and helps restore order.

Show Respect: Treat people the way you want to be treated—the way you want your loved ones treated—always—even when hard decisions must be communicated.



For more information or to request CERC materials, please contact CDC’s Barbara Reynolds, Ph.D. at CERCrequest@cdc.gov

Comments

Post a Comment

Popular posts from this blog

It's Baaack! Bill to limit number of UASIs (Updated)

Image
Updated 4-21-11 Once again, there are efforts afoot to limit the number of Urban Area Security Initiative (UASI) cities.  However, this legislative maneuvering may be moot.  A combination of less funding and a new risk formula may result in less UASIs without legislative action.  Read on for a full explanation. UASI program funds address the unique planning, organization,  equipment, training, and exercise needs of high-threat, high-density  Urban Areas, and assists them in building an enhanced and  sustainable capacity to prevent, protect against, respond to, and  recover from acts of terrorism. The  proposed legislation, H.R.1555 , was recently introduced by  Rep. Nita Lowey [D-NY18]  as an effort to limit the number of cities and funnel more funding to New York City.  The bill's stated purpose is: "T o amend the Homeland Security Act of 2002 to limit the number of Urban Area Security Initiative grants awarded and to clarify the risk assessment formula to be used when ma
Read more

Consulting Honorably

There is an old saying that "There is honor among thieves". Honor connotes personal integrity and a belief in certain moral principles, and it can exist even among thieving bastards apparently. Today I ask the question: Is there honor among emergency management consultants ? Obviously there are no absolutes in life; and, in my experience, in consulting there are honorable and not-so-honorable consulting companies and individuals. My past experience with “ partner firms ” has been good and bad. I have some good partners and some soon-to-be-ex partners thanks to varying degrees of honor that they have exhibited. If someone says there is honor among thieves, they usually mean that even corrupt criminals can have a sense of honor or integrity, or justice, even if it is skewed by disregard of the law. Teams of people (thieves or consultants) can accomplish more than individuals in almost any undertakings. Customs, mores and informal rules evolve in a group. It is not good
Read more

What is an EOC information management system?

Image
What is an Emergency Operations Center (EOC) information management system?  With all of the talk about the use of Social Media in Emergency Management  and the use of new technologies for "Situational Awareness" and a "Common Operating Picture" it is important to remember the basics.  After all, EOC management is all about information and resource management. So I thought I would share a summary of EOC information management issues that we recently prepared. The EOC needs an effective information management system to work. INFORMATION MANAGEMENT PROBLEMS DURING A DISASTER The following problems are often seen at all EOC levels: Activation takes place after the fact resulting in a “catch up” process. Lack of good and complete information at the beginning. Possible loss or degraded communications capability. Possible loss or late arrival of key, trained staff. Often a shortfall of resources available to meet demands. Lack of inter-agency coordinati
Read more